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CRO · Two-week sprint Strategic Service · #07

Landing Page.
Pages built to convert paid traffic.

A landing page is the single highest-leverage asset in your funnel — and the most often left to whoever's free that week. We build, ship, and test conversion-optimized pages in two-week sprints.

2 wk
sprint to live page
+47%
avg conv-rate uplift
94
Lighthouse score (mobile)
2 var
A/B variants included
The framing

What you stop. What you install. What you get.

Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.

01

The problem with most LPs

Built by the in-house designer in their spare hours. Generic hero, vague benefits, no real proof. They look fine — and convert at half their potential.

02

Our CRO operating system

Wireframe driven by message-mining, not opinion. Copy locked before pixel. Two A/B variants instrumented from day one. Webflow / Framer / custom code — your stack, our discipline.

03

Outcome

A page your paid media team trusts. Heatmaps live. Variants running. A documented playbook the next page can be built from.

Process

Six steps from kickoff to compounding wins.

06 phases
  1. 01

    Discovery & message-mine

    Customer-call review, sales-objection harvest, competitor LP tear-down. We surface the message, you don't guess.

  2. 02

    Wireframe & copy lock

    Low-fi wireframe approved before any visual design. Copy written next, signed off in plain text — no surprises in design review.

  3. 03

    Visual design

    On-brand, high-craft, with image direction and motion behavior documented. Two design rounds.

  4. 04

    Build

    Webflow, Framer, or hand-coded — whichever your team can maintain. Lighthouse-tuned, AA accessibility-checked.

  5. 05

    Tracking & A/B variants

    GA4 + GTM events, scroll-depth, heatmap (Hotjar / Microsoft Clarity), and two A/B variants instrumented at launch.

  6. 06

    Post-launch handoff

    A 30-day reading on the variants, a doc of what worked / didn't, and source files in your hands.

In every engagement

What's included.

Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.

Wireframe → design → build

Single accountable team across all three phases. No handoff gaps.

Two A/B variants

Hypothesis-driven, instrumented at launch, reported on in week 4.

Heatmap + scroll-depth setup

Hotjar / Clarity / Microsoft Clarity wired up before traffic hits.

Webflow / Framer / custom code

Your CMS, your stack. We work in what your team can maintain after handoff.

GA4 + GTM event layer

Full event taxonomy designed for downstream attribution — not just clicks.

Source files + 30-day notes

Figma, Webflow / Framer project, GTM container, and a written post-launch reading.

Pricing

Pick the tier you'll grow into.

Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.

Standalone
$2,400/page
one-time, single page
  • Wireframe + copy + design + build
  • Two A/B variants instrumented
  • Heatmap + GA4 setup
  • 30-day post-launch reading
Choose Standalone
Series
$9,600/5 pages
one-time, five pages
  • Everything in Sprint × 2.5
  • Reusable component library
  • Templated variants for future pages
  • 90-day CRO program
Choose Series
Need something outside these tiers? Request a custom offer below — we typically respond within one business day.
Custom offer

Tell us where you are.
We'll send a tailored offer.

For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.

  • A written, scoped proposal within 1 business day.
  • A free 30-minute strategy call — no slide deck, no sales theatre.
  • Light competitive context on your category before we hop on.
  • Zero pressure. We say no to engagements we can't win.
By sending you agree to our privacy policy. We never share details with third parties.
Questions

The four asked most about Landing Page.

Do you write the copy or do we? +

We write it, anchored on the message-mining we do in week 1. You'll get a plain-text doc to review before any pixel is pushed.

Can you work in Webflow / Framer / WordPress? +

All three, plus hand-coded React / Next.js / Astro. We default to what your team can maintain, not what we prefer.

What happens after the 30-day post-launch window? +

Most clients move into Campaign Management or a CRO retainer for ongoing iteration. Standalone is genuinely standalone — no surprise auto-renew.

Can you do an entire site, not just landing pages? +

Yes — that's the Series tier or a custom offer. Most full-site projects scope around $25–60k.

Pair with

Most clients combine Landing Page with one of these.

All services