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The post-iOS reality
Audience targeting died with ATT. Lookalikes plateau. The only sustainable lever left is creative iteration velocity at the hook level.
Meta no longer rewards targeting — it rewards *creative variety*. We run a creative pipeline that ships 20+ ad variants a month and lets Advantage+ do its job.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
Audience targeting died with ATT. Lookalikes plateau. The only sustainable lever left is creative iteration velocity at the hook level.
We brief creators, run UGC sourcing, edit in-house, and ship 20+ variants a month — each tagged for hook, format, and angle so the data tells us what *kind* of creative wins.
A Meta account where Advantage+ Shopping campaigns get fed enough fresh creative to actually compound, instead of stalling at week 4.
CAPI verified end-to-end. Pixel events match purchase reality. Domain verification, aggregated event measurement priorities, deduplication checks.
Collapse 60-ad-set spaghetti into 3–5 high-budget Advantage+ campaigns. Free up signal density for the algorithm.
A monthly brief built from winning hooks. Creator pipeline (UGC, founder-led, polished). Stock motion + AI-assist for volume on testing tier.
Every variant scored on 3-second view-through and hold-rate — not just CTR. Hooks that survive promote into broad-budget cohorts.
Geo-holdouts and conversion lift studies validate the *real* contribution of Meta vs. last-click attribution.
Winning angles get re-cut into new formats (Reels, Stories, carousels) so a single great hook earns 4× its production cost.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
Properly configured ASC with budget caps, audience exclusions, and creative-fatigue refresh.
Full Conversions API integration via GTM Server / Stape. End-to-end event match rate above 80%.
Briefs, edits, captions, hooks. Static, video, carousel, story.
We run the network. Vetted creators, usage-rights paperwork, 7-day delivery.
Quarterly tests that prove (or disprove) Meta's real revenue contribution.
Looker Studio combining Meta, Google, and TikTok with a deduplicated CAC line.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
No. We run the brief, source the creator, edit in-house, and ship the variants. You can plug in your own production team if you have one — most clients let us run it.
Below $15k/mo media, Advantage+ doesn't get enough signal density to compound. We'll be straight with you on the call if your spend isn't there yet.
Quarterly geo-holdout tests, conversion lift studies through Meta, and a triangulation against Northbeam / Triple Whale / your warehouse — whatever you already trust.
Yes. Most accounts above $40k/mo combined media benefit from a shared creative ops layer. Bundle pricing applies — ask for a custom offer.