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Why LinkedIn is different
CPCs are 4–6× higher than Google. The math only works if you know which prospect closed, why, and at what ACV — and bid accordingly.
LinkedIn is the only channel where every targeting decision shows up in Salesforce 90 days later. We engineer accounts that bid for closed-won — not MQLs.
Most paid-media problems aren't budget problems — they're decision problems. Three sentences before we touch a setting.
CPCs are 4–6× higher than Google. The math only works if you know which prospect closed, why, and at what ACV — and bid accordingly.
Match your target-account list. Layer Sponsored Content, Conversation Ads, Lead Gen Forms. Push every conversion to Salesforce or HubSpot with a stage-and-revenue value attached.
A LinkedIn channel that doesn't look great on cost-per-click reports — and dominates on pipeline-per-spend.
We build (or import) the ABM list. Match rates above 75% via Company Lists, Job Titles, Industry, Function, Seniority.
Insight Tag + LinkedIn-Salesforce / HubSpot connector. Stage values: MQL, SQL, Opp, Closed-Won. Bidding optimizes against the bottom of the funnel.
Sponsored Content for awareness. Document Ads for lead capture. Conversation Ads for high-touch ICPs. Lead Gen Forms for friction-free conversion.
B2B copy that sounds like a peer, not a billboard. Founder-led video, signed-off case studies, and gated assets your sales team actually wants warmed up.
Bid by predicted ACV, not lead count. We'll happily pay $400 for a $50k-ACV opportunity — and refuse to pay $20 for one that won't convert.
Weekly sync with your AEs/SDRs. We update the bid model and creative against what's actually closing.
Every retainer ships with the same baseline. Tier-specific extras layer on top — see the pricing section for the upgrade path.
Up to 10 lists, refresh quarterly. Match-rate audits and gap-fill recommendations.
Native to LinkedIn's strongest performance formats — not just Sponsored Content.
Salesforce or HubSpot integrated. Stage-and-revenue values pushed back to LinkedIn for revenue-driven bidding.
Daily review of bids weighted by predicted contract value, not raw lead count.
Looker Studio panel built for your VP Sales: pipeline by source, by ICP segment, by AE.
Weekly 30-minute sync with your reps. The fastest signal you have is what they're hearing on calls.
Flat retainers. No percentage of ad spend. Month-to-month with a 14-day cancel notice. If your needs sit between tiers — or above Scale — request a custom offer below.
For accounts that don't fit a tier — multi-region, regulated verticals, agency-of-record engagements, or anything spending $250k+/mo — we scope by hand.
That's the sweet spot. With ACV above $30k you can absorb a $200–$400 cost per opportunity comfortably and still see strong CAC payback inside 12 months.
Yes — both. We rebuild the conversion stack so revenue and stage data flows back into LinkedIn. Without this, smart bidding is bidding on noise.
For Conversation Ads, ~500 accounts minimum to maintain frequency. For Sponsored Content, 2,000+ for the algorithm to find pattern. We size the list with you.
60 days for first SQL volume. 90–120 days for closed-won attribution to start showing up. We model and report at every stage so you're not flying blind in month 2.